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Prove you have the knowledge to navigate modern marketing challenges. The Digital Marketing Pro program leverages the power of partnership between the AMA and the Digital Marketing Institute to help you get world-class learning and dual digital marketing certification credentials.

Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google
Display and Video Advertising
Email Marketing
Website Optimization
Analytics

As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

Marketing Strategy
Global, Ethical, And Sustainable Marketing
Managing Information for Marketing Insights
Buyers and Markets
The Offering – Product and Service
Manage Pricing Decisions
Deliver the Value Offering
Communicate the Value Offering

Only the best content stands out in a cluttered marketing world. Passing the PCM® Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.

Use Content for Effective Lead Gen
Align Content with Marketing Funnel
Editorial Calendar Design
Storytelling and Content Production
Multi-Channel Content Creation
SEO and Distribution Best Practices
Metrics, Measurement, and Optimization
Content Marketing ROI

Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCM® Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.

Personal Selling
Organizational Buying
Customer Relationships and Strategies
Organizing a Sales Force
Organizational Relationship
Forecasting and Quota Development

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The Professional Certified Marketer (PCM) is an exam offered by the American Marketing Association (AMA) to professionals who wish to demonstrate their knowledge and skills in marketing. The PCM exam is designed to test candidates on their understanding of the fundamental concepts and principles of marketing, as well as their ability to apply these concepts to real-world situations. The exam is divided into three sections: Marketing Management, Marketing Research, and Marketing Communications.

The Marketing Management section of the PCM exam tests candidates on their knowledge of the strategic and tactical aspects of marketing. Candidates are expected to be able to develop and implement marketing plans, conduct market analysis, and manage marketing budgets. The exam also covers topics such as product development, pricing strategies, and distribution channels.

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The Marketing Research section of the PCM exam tests candidates on their ability to conduct and analyze market research. Candidates are expected to be able to design research studies, collect and analyze data, and draw meaningful conclusions from their findings. The exam covers topics such as survey design, sampling techniques, and statistical analysis.

The Marketing Communications section of the PCM exam tests candidates on their ability to develop and implement effective marketing communications strategies. Candidates are expected to be able to create marketing messages that resonate with target audiences, as well as to select appropriate media channels to reach those audiences. The exam covers topics such as advertising, public relations, and social media marketing.

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Passing the PCM exam is an important achievement for marketing professionals who want to demonstrate their expertise and advance their careers. The certification is recognized by employers and can lead to increased job opportunities and higher salaries. Additionally, PCM-certified professionals are required to complete continuing education to maintain their certification, ensuring that they stay up-to-date with the latest trends and developments in the field of marketing.

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PCM exam is a rigorous and comprehensive assessment of marketing knowledge and skills. It requires candidates to have a deep understanding of marketing concepts and principles, as well as the ability to apply this knowledge to real-world situations. By passing the exam, marketing professionals can demonstrate their expertise and commitment to the field, as well as increase their career opportunities and earning potential.

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Desktop Test Engine Questions	: 316
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